Sunday, November 28, 2021

Mayo North Tourism has launched its 2022 membership drive, with businesses of all types from Ballina and the surrounding areas encouraged to contribute towards a marketing fund for North Mayo.

Membership fees go towards the promotion of the north Mayo and west Sligo areas which is more vital than ever as the local tourism industry looks towards recovery post-Covid in 2022.

To date, Mayo North Tourism has achieved significant national and international radio, TV, print and online media coverage for the region.

Pictured at the launch of the 2022 Mayo North Tourism membership scheme last week were (from left) Cllr Michael Loftus, (Mayo North Destination Steering Group), Edel Doherty, (manager Ballina Manor Hotel and member), Annette Maughan (CEO. Moy Valley Resources IRD) and Anne-Marie Flynn (manager, Mayo North Tourism).

It holds regular industry networking events for the tourism and hospitality sectors and has built up a strong digital presence including a comprehensive website outlining the area’s tourism offering and an average monthly reach of over 300,000 on social media.

Among the exciting plans for 2022 is the roll out of new members-only benefits that will directly benefit members’ businesses and the area as a whole, including a series of short videos featuring members and a comprehensive national PR plan for north Mayo that will bring travel media writers and social media influencers to stay locally and explore the area’s offering as part of the overall destination promotion effort.

Anne Marie Flynn, manager of Mayo North Tourism, said that the unprecedented challenges of the last 22 months have reinforced the importance of local stakeholders working together to promote the beautiful north Mayo area and attract visitors from all over the world.

“If all businesses contribute just a little to help attract more tourism footfall and spend into the area, the destination as a whole will prosper and everyone will reap the benefits.”

Cllr Michael Loftus, founder member of the Mayo North Destination Steering Group said: “Tourism is Ireland’s largest indigenous industry, and everyone benefits when visitor numbers grow, especially in rural areas, so we want to ensure all businesses have an opportunity to be included and benefit from the initiative.”

For membership rates and registration forms please visit www.northmayo.ie/become-a-member or contact the Mayo North team directly by calling 096 80090 or emailing [email protected]

Monthly payment options are available and memberships taken out between now and December 31 remain valid until the end of 2022.

Mayo North membership options and 2022 plans will also be outlined at the upcoming ‘Meet Mayo North’ networking event which will be held on Tuesday, February 8, 2022 in Great National Hotel, Ballina.

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