Friday, June 11, 2021

A Mayo-based enterprise features in the final 10 of the Enterprise Ireland Student Entrepreneur Awards.

The founders of Pure Clothing will make their formal pitch for the final on June 10 next ahead of the awards ceremony on June 11.

If selected as this year’s winner, they will receive a €10,000 prize fund and expert industry advice.

Pure Clothing founders, Richard Grimes and Peter Timlin.

Such a success would be well-timed for founders Peter Timlin (20) from Ballina, who is studying at DCU, and Enniscrone native, Richard Grimes who attends UL.

The pair, who both attended St Muredach’s College in Ballina, established their sustainable clothing brand in April 2020, building up a large online following by marketing their products and documenting their progress on the TikTok social media platform.

In just over a year, they have grown their online following to over 75,000 and shipped more than 3,500 orders.

They are now looking to expand operations to the retail and international market.

Pure Clothing produces stylish and sustainable hoodies, sweatshirts, joggers, shorts, jackets, fleeces and accessories.

Other notable achievements by the young entrepreneurs include featuring in the Sunday Independent’s Top 30 Under 30 list and winning the best project in the Natural Environment category at the Business Spirit Awards which focus on responsible innovation.

Pure Clothing’s mission is to provide a stylish, sustainable, eco-friendly alternative to fast, unethically produced fashion.

In addition to protecting the environment and positively influencing attitudes to consumption, the brand also supports talented Irish creators and promotes a culture of innovation and activism in its operations.

Pure Clothing is active at a community level too, working on educational initiatives with local schools and taking part in local beach and community clean-ups and biodiversity initiatives.

Pure Clothing founders Richard Grimes (left) and Peter Timlin (centre) help a local school child plant a native tree as part of their work in the community.

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