Wednesday, July 15, 2020

Lidl Ireland are pleased to introduce Lidl Plus, the retailer’s new and innovative instant rewards app which will save Mayo customers at least €10 on their groceries each week.

 Lidl Plus is designed to deliver customers with instant rewards and at least €10 instant savings each week through a range of discounts across Lidl’s selection of 2,500 permanently listed items. All customers have to do is simply download the app to their phone, activate their weekly coupons and scan at the checkout every time they shop – it’s that easy to save!

Customers can also scan their Lidl Plus app at the check out to receive a ‘Scratch & Win’, digital scratch card which can be redeemed in-store. Scratch & Win prizes are instant (e.g. €2 off your next shop) and will entitle customers to further savings on Lidl’s products.

Lidl Plus addresses the hindrances associated with the conventional loyalty programme market eliminating pointless points, loss of loyalty cards and unnecessary bundles of paper vouchers optimising the overall user experience.

Lidl fans can now use the app every time they shop for instant rewards, with a fully integrated educational marketing campaign launching later in the month.

The Lidl Plus app is available to download now from the iOS or Android app stores. Once downloaded customers are required to complete a quick and easy registration process.  Lidl Plus registration takes approximately 90 seconds which is a fraction of the time competitor app registrations require which can often take days, if not weeks. Upon completion of registration, the app generates a unique digital Lidl Plus card for each customer which can then be scanned at the checkout in any Lidl store to start saving instantly.

Customers will benefit from a number of additional features including a store locator to search for their closest Lidl store whether in Ireland or abroad, digital receipts for every transaction that will be stored in their app for easy viewing as well as being able to browse Lidl’s weekly leaflets and seasonal brochures.

Once downloaded, Lidl Plus can be used in all Lidl Plus enabled countries so customers can continue to avail of Lidl Plus savings when they can travel abroad again post lockdown.

Managing Director of Lidl Ireland, J.P. Scally said: “I am delighted to launch our new Lidl Plus app. Not only is this a market first but it demonstrates Lidl’s leadership in digital innovation. No doubt the past few months have been extremely trying and many of our customers have felt the financial impacts of the Covid-19 pandemic. As the country moves into the recovery phase, we want to do everything we can to deliver even more value to our loyal customers.

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By Western People
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