A stunning new video (see bottom of page) has just been launched this afternoon to promote north Mayo as the ideal staycation destination this summer.
The 60 second production features breath-taking footage of the local landscape and its eclectic tourism offering, highlighting its appeal for Irish holiday-makers who are seeking safe get-away options amid the Covid-19 pandemic.
Anne Marie Flynn, manager of the Mayo North Promotions office, explained that an extensive PR plan had been prepared to promote the region this summer but had to be stalled when the Covid-19 pandemic arrived in Ireland and the associated lockdown was imposed.
“Over the last few weeks we have watched developments in the tourism sector and – given the restrictions that were in place – we felt that north Mayo would be well placed to meet holidaymakers’ needs in relation to safe places that are less busy where they can get out and walk and experience the landscape safe in the knowledge that they will not be encountering crowds of other people,” Anne Marie explained.
The resulting video focuses on the region’s many benefits as a holiday destination at present including its vast array of outdoor activities, self-contained accommodation, wide-open spaces and, of course, the authentic, warm welcome that will make visitors feel right at home.
The video was funded by the contributions of local businesses that have subscribed to the Mayo North Promotions Office and while it promotes those paid-up members it is hoped that local residents and businesses of all kinds will share the footage on their social media channels.
“Cross-promotion is so important. We really need to work together as a destination whether you are a member of Mayo North or not. If we can bring more people to stay in the area then everyone’s business stands to benefit,” Anne-Marie explained.
She said early indications suggest that accommodation availability is still good in the area this July and assures that the Irish public will be impressed with the value for money that is to be had in the region:
“We are not the traditional Irish holiday destination and we want to get people thinking a little differently when they are booking their breaks and to look off the beaten path at areas like Mayo North. There is great value to be had here and the local communities could really do with the support.”
The Mayo North Promotions Office will be resuming its PR plan for the region in the coming weeks and hopes to produce further promotional videos of this kind to grow the area’s profile online.