Friday, May 22, 2020

Two former students from Ballina’s St Muredach’s Secondary School are about to launch an eco-friendly clothing range.

Richard Grimes (20) from Enniscrone and Peter Timlin (19) from Ballina have spent the past few weeks establishing their Pure clothing brand and will begin accepting live pre-orders online later today.

Peter TImlin and Richard Grimes

Peter Timlin and Richard Grimes will launch their sustainable clothing range, Pure, later this evening.

It’s not their first entrepreneurial project. In the past they were part of the F1 in Schools Unity Racing team that came 8th in the world finals of the prestigious Science Technology Engineering and Maths (STEM)- based competition.

They also operate Attigo – a social media and marketing agency.

Now, recognising the increasing drive towards sustainability, the duo have devised and launched their Pure clothing range to offer people an eco-friendly alternative to fast fashion brands.

“We believe a positive impact can be made if everyone makes a little change,” explained Peter, whose family ran Timlin’s drapery store on Pearse St in Ballina for many years.

The Pure fashion range, which includes varied designs of hoodies, t-shirts, sweatshirts, tote bags and gym bags, offers comfort, style and luxury together with the assurance that you are making a difference by buying an eco-friendly product.

The range has been manufactured using a fully sustainable supply chain with all products ranging from fabrics, labels, threads and packaging being recycled.

Richard and Peter have been documenting the progress of their brand development on the TikTok social media platform over the last few weeks. With over 19,000 followers and 0.5million views, they say the reaction has been very encouraging to date.

They will go live for pre-orders of their range at 7pm this evening via

Watch the video below to get a flavour of this cool new brand:


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