For the last year or more the voluntary Ballina Community Clean Up group has become a real force for positive change in the north Mayo capital.
Established by local Cllr Mark Duffy as part of his election campaign, the group has since gained quite a following of supporters and volunteers for its weekly Saturday morning meet-ups when participants clear litter and conduct a general tidy up of a selected area.
In recent weeks the group has diversified into protecting and nurturing the area’s biodiversity with the Beelieve in Ballina initiative.
Working in collaboration with other local groups and agencies, the two initiatives are helping to effect a striking transformation in the town.
This is particularly evident in recent projects like the refurbishment of the Brusna Falls on the Downhill Road and the adjoining Caltragh Loop Walk.
The group has now begun to work its magic on the Quay Village.
In the video below Cllr Duffy and group chairperson David O’Malley outline their plans to the Western People: