Mayo County Council will launch a Valentine’s Day campaign this week urging people to look out for the one they love and show some love to other road users when driving and sharing the roads with others.
The road safety office will launch the campaign on Thursday to remind young drivers of the potentially catastrophic consequences of dangerous driving. The focus of the campaign is to encourage people to look out for their loved ones – be it a girlfriend, boyfriend, mates or family members – and to encourage passengers to speak out if they find themselves in a situation in a car in which they feel uncomfortable.
The Road safety office from Mayo County Council will allow local secondary school students to try out virtual reality goggles, which simulate driver distraction or under the influence of drugs. The displays are aimed at capturing students’ attention – allowing the opportunity for engaging discussion about driver behaviour and coping strategies which passengers could adopt, should they find themselves in a vehicle when they don’t feel comfortable.
“Young people aged between 17 and 24 remain the most likely to be involved in a collision, so it’s important we really engage with them,” explained Superintendent Kevin Gately, An Garda Siochana’s head of Community Engagement Castlebar-Westport.
“We want to make them aware of the dangers of bad driving and also empower them as passengers not to get into a car with someone who drives in a way that makes them feel unsafe. On a broader level we want all road users no matter what age to show respect towards each other and in doing so reduce road deaths on our roads.”